“Chengdu, the charm for fashion” is the theme of 2021 Chengdu Fashion Week, highlighted the current fashion movement and status quo in Chengdu, China. This is an international platform for all fashion designers and brands from the East and West to showcase their masterpiece, also welcoming fashion businesses to explore the charming Chengdu, as a choice of global market expansion.

The show was kick-started with an official partnership signing ceremony between Chengdu Fashion Industry Association (CDFIA) and England House of iKons, as an initiative to bridge the fashion industry across two countries through fashion show events and European premium outlet establishment in Chengdu, China. The introductory video of “China Chengdu Jinjiang District” has showcased the rapid development with innovative infrastructure and resources in Chengdu, China. Starting from 2021, “Luxurious Fashion” will be the anchor of CDFIA, emphasising premium and authentic fashion designing brands as well as novel design and resourceful industrial development.

Among the featuring designer brands, “Jiang Chipao” is the core representative from Chengdu, presented their latest Bespoke Qipao design “The Beauty of Five Elements” collection. The other 8 European fashion brands have also presented their latest premium collection on stage - “Chavez”, “Atelier by Khoshkar Horre”, “Jugger Onate”, “G. Seven feat. Yildizstoffe”, “Korn Taylor”, “JoJo Braut & Abendmode”, “Sharon E Clarke”, and “Simi Sandhu”. It is an international fashion runway for contemporary brands from the East and West. This is the first show in London and the upcoming show will be held in Chengdu, China.